& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Apple introduced not long wearable device can Watch Apple, practicality and popularity of the product remains to be market test. However, the sports giant Adidas (Adidas) seems to have thought of such technology products would like to emulate, it intends to combine science and technology with the lifestyle to which product. March 16, in Texas at the SXSW Festival (USA annual event, involving the exchange of art and technology in the field of product), and Adi product innovation expert Jon? Werner (Jon Werner) says Adi will implant NFC (near filed communications) chips in all of its footwear, apparel and sports equipment and other products, easy way to build interacti cheap jordan shoes for men on between the user and the brand. Adi NFC technology for the product placement primary function is to collect more information about users, simply put, Adidas hopes to learn more about in the end is who wear their sneakers. "We want to change the collection of customer data from e-commerce sites practices into every product placement in the NFC technology that can help us understand the wearer when and where to use the product and how to use the product. These are more specific and personality of data, for brand sales and production team provides predictability information. "Jon? Werner said so. As these customer data including what specific aspect, Adidas official did not say so. Adidas says it will also provide customers recommend cheap foamposites suitable products through new NFC technology, "induced" sustainable consumption. Adidas will collect personalized data analysis, combined with intelligent mobile client application for users to match and push the most suitable product. Jon? Werner said Adidas products recommended will work closely with the user's personal circumstances, for example, they would not recommend to a friend a sweater in tropical regions. However, there is still a lack of maturity in the market big data analysis system, Adi able to ensure its products will be recommended in the user's pain point poke? User preferences and habits than those simple data more complex and personal, This means that Adi need to maintain a very high quality on the user's analysis. cheap jordans for sale mens If you can not push valuable products paired, the user will be treated like those annoying push applications, like the Adidas also deleted. Of course, Adi NFC technology uses more real. When consumers enter the store shopping, the phone touch the NFC tag product, users can immediately see relevant product information and product feedback. "The reason to expect such a product information presentation, in order to ensure that consumers understand before you buy complete and consistent product information, because different clerk may introduce you to different content." Jon? Werner explains. In addition, this feature is designed for product information also takes into account another important issue - can not display product informatio cheap jordans online n if the phone is to touch the NFC label, which means that these shoes may be non-genuine. Faced with the current situation is filled with fakes major sports brands, this feature is likely to be sought after by the general public. In addition to the above, and product promotion-related functions, Adi also want to change the payment channels through NFC - When the user decides to purchase a product, mobile terminal product information display can jump to NFC purchase channels direct to achieve fast pay, in order to avoid payment of the tedious queuing in the shop. But whether consumers would like to see this payment method also remains to be seen, Apple had also strongly promote Apple Pay NFC payment means, but the effect is not obvious Retro jordans for sale . In fact, Adidas in 2013 had to apply this technology in the Boost series of running shoes, but only in the face of consumer groups in the United States part of the region. And its relatively limited functions, the user can only read the product information via NFC phones as well as goods purchased for evaluation. This time, Adi NFC technology will be fully launched on footwear products, and the first to apply it to Stan Smith and Superstar on two series of sports shoes. For apparel products, Adidas said there Write a running program, but the technology is likely to use them in a professional player's jersey. The NFC wearable technology combined with professional sports, professional sports events is likely to have brought some chan Cheap air jordan 12 for sale online free shipping ges, but Adi had not yet been revealed to the outside world vision-related functions. Jon? Werner said that if the user is willing to use NFC, Adidas is expected to have more than one billion users point of contact, which means that there are more brands than ever to face the opportunities and consumer channels. In an increasingly competitive sporting goods market, store shelf space continues to shrink, the major sports brands are exploring new channels. In particular Adidas, which in the past 2014 flies and unhappy. Adidas reported a fiscal year 2014, gross profit margin decreased by 1.7% in September to December last year, the total losses of the Group reached 140 million euros (about 927 million yuan), more than 2013 10 million eu Cheap air jordan 12 taxi for sale online free shipping ros a year earlier (about 66 million yuan). This time, Adi phone and application technology into the marketing category, which hopes it is possible to bring some change and challenge the dominance of Nike - but requires Adi own answers. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: BBK shoes official website)& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] former ESPN reporter Jared - Qi Wolin said recently, "Adi prefer to give 2014 champion Andrew quasi - Wiggins 180 million of 10-year shoe contract ", and Nike seems willing to match any offer for Wiggins in. Two shoes suppliers so crazy, all because Wiggins can become optimistic atmosphere. But Wiggins cheap jordans for sale really do have such superior strength at ESPN college basketball expert Jeff? - Goodman opinion, now Wiggins just an ordinary player, still far away from the star. As follows: & nbsp; For the purposes of NBA players, compared to a shooting in the NBA, by popularity and commercial packaging PK sneakers endorsement game is undoubtedly secretly competing with their second battlefield: Who's Who of the largest endorsement contract signature shoe? With the most advanced technology? Who sponsors the most privileged where? is this secretly rivalry, it was a big winner, but more is outraged losers Andrew - Wiggins would one day become a great player. But for now, he is still far away. He and LeBron - James, Kobe Bryant or Kevin Durant is n Retro jordans for sale ot fair to compare these stars. In the first three hours of training in the University of Kansas, Wiggins jumper after another blacksmith, repeated mistakes, almost "invisible." And this is not the first time he performed poorly in the squad training. Kansas coaching staff said that at any one time in the training team so far, Wiggins did not become the show's most outstanding player. In fact, he did not even become the second best performance in the training squad or third outstanding player. Wiggins really makes an insight into his remarkable physique. His height and wingspan, agility and athletic ability, even on the NBA, also very rare. But he could not dominate the game. This is LeBron, who is immeasurably. LeBron, Durant, Irwin Cheap air jordans for sale and Theo, who before entering the league, both in the training squad or official in the game, almost always dominate the game. terms of degree of dedication, Wiggins is also enough, "I hope he can play hard from beginning to end, I hope he can fully play their athletic ability," Kansas coach Bill - Cerf said, "He The performance is not stable enough. " Some scouts watched the University of Kansas, said they did not know why almost everyone thinks Wiggins will be the 2014 draft pick, "His performance did not surprise me," said a senior NBA executive He said, "his performance quite satisfactory, more general. I do not think he is a draft pick next year. Until now, I have not seen him show such a capability." "Maybe he will show as the season should show the ability to champion," says the University of Kansas in the preseason came to the NBA player said, "He looks just an ordinary player. I've also I have seen him many times. But to be honest, so many times, he never had their own unique show his fitness really great, but I worry about his passion and energy for the game, as well as other areas. Moreover, he shooting in general. I'm not saying he could not become a superstar, but for now, outside the child's touted for a bit too. " Wiggins physique really well, but the NBA has a lot of physical players. For example, Josh - Smith, his fitness is very good, but that does not mean he will become a superstar. For now, Wiggins shot very general, his ball-handling skills also need to improve. Because in a small space, he had lost very difficult opponent. And this is where the need to improve Wiggins. 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