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[Chinese shoes Network - Brand Dynamics] Proview trademark dispute with Apple ipad has not ended, and now, Chinese sportswear and footwear manufacturer Jordan Sports Co., Ltd. (hereinafter referred to as Jordan sports) also threatens to fall into trademark storm . To this end, the reporter contacted Jordan sports company, its public relations staff said it had attention to the news. It is reported that basketball legend Michael & middot; Jordan through PR Newswire announced that it has sued a Chinese court, Chinese sportswear and footwear manufacturer Jordan Sports Co., Ltd. (hereinafter referred to as Jordan S cheap jordans online ports) alleged violations of his name right. CCTV host Rui took the lead on the microblogging revealed a message that Jordan sports Jordan even registered the Chinese translation of two children, and the company is seeking the Shanghai Stock Exchange listing, on suspicion of trademark / name infringement controversial, accused mislead Chinese consumers. Rui ask: before the law, you say who justified ? In fact, starting from the disclosure of the information would be forthcoming on, Jordan sports on the accused may be suspected of infringement, trademark infringement on Nike had sued Jordan sports. However, the Retro jordans for sale main character from the Chinese trademark, Jordan sports the word "Jordan" message alphabet or "Qiaodan" constituted, and Nike in China registered the word as a basketball superstar Michael & middot; Jordan transliteration "MICHAEL JORDAN". Jordan sports prospectus disclosure declaration, "Jordan" as ordinary aliens surname does not have a specific and former NBA star with the United States, "Michael & middot; Jordan" there is no correspondence. November 25, 2011 China Securities Regulatory Commission issued Regulatory Department announcement shows, "Jordan Sports Co., Ltd. (starter) was adopted." Jordan spo cheap jordans for sale mens rts representation, for air jordan brand names Nike, Jordan sports brand, said its large degree of difference, obviously recognizable, and the company's "Jordan" series of trade marks registered in the country first, and Nike's "Jordan" series of trade marks Application for registration in the country are in a state dismissed the review, the issue of infringement does not exist. For the basketball legend Michael - Jordan announced that it would sue the company concerned, the reporter contacted the Jordan sports company. Company public relations staff said, has been concerned about the related events, ongoing le cheap foamposites gal department docking, other circumstances temporarily unclear. 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Shoe number: 705075-205, Japan on Saturday 31 October official debut, Cheap air jordans for sale price: 2699 yuan. source: eukicks.001.jpg (28.7 KB, download number: 0) download attachments saved to the album 2008-7-21 11:10 upload Nike is continuing to turn 002.jpg (27.21 KB, download number: 0) download attachments saved to the album 2008-7-21 11:10 upload 003.jpg (35.21 KB, download number: 0) download attachments saved to the album 2008-7-21 11:10 upload Bombster_Jabs Studio produced shoes creative works Author: Yi Yun cloud in the sky 2015-4-2 16:40:54 read: 176 recommended: 0 reply: 0 categories: SNK tide shoes information[Chinese shoes Network - brand observation] saying, how ma Retro jordans for sale ny people do not know that classic Nike "check mark" logo and the classic phrase "just do it" it as a leading global sports brand, Nike has a market value? over $ 60 billion. However, to tell you the Nike trademark initially worth only $ 35, you believe it? 1971, Nike founder Phil Knigt campus met Carolyn Davidson, so she designed some flags, and commitment to the $ 2 / hour price paid. Carolyn later said she spent at least 17.5 hours Nike logo design, which means that there are design costs $ 35. In 1984, Nike began to glory, a company veteran who recognized the importance of its logo, so as Carolyn organize cheap jordans for sale d a party and presented her a gold Nike logo and 500 parts of equity (about $ 640,000). Nike logo Nike founder and designer of fortune called a legend, Nike subsequent development has proved that this is a "happy" story. However, this beautiful story can be passed down the value of trademarks and growing Nike are inseparable. Just think, if it is insignificant a small business, this story will spread to and known it? trademark value mentioned above, refers to a trademark in the course of business as an investment or the value of assets, the amount of capital that is a trademark of assets contained in size. Not Cheap air jordan 12 ovo worth the value of trademarks on the honor or subjective, but the capital value. As one corporate trademark intangible assets, is an important part of enterprise asset management. The value of trademarks but also intense investor confidence, in order to increase economic negotiations chips, but also to expand their influence and enhance the corporate brand cohesion. Of course, the value of trademarks affected by many factors, the following little known just as we take a look at what factors will affect the value of trademarks. First of all, the quality of goods and services affect the value of the trademark. Cheap air jordan 12 for sale online free shipping Ultimately, the main commercial trademark for its goods or services above for the commodity or service area of ??their goods or services with other business subjects to provide a separate flag. Trademarks just mark, its value attached to the quality of goods and services exists. Consumers will have the impression of business simplified impression of its trademark, the market share of consumer awareness has a significant impact on the enterprise. Nike trademark from the original "$ 35" appreciation for today's tens of billions, but also its quality, market share and consumer word of mouth decision. Secondly, the cheap jordan shoes for men visibility of the impact of trademark trademark value. The higher visibility of the trademark, the more likely to be selected by the consumer, the more you can get a higher market share. Moreover, the higher the value of the trademark, the easier to get consumer recognition, the more widespread diffusion of its visibility. We can say that the trademark visibility complementary to its value, both were positively correlated. However, visibility is not only determined by the value of the trademark, a variety of factors in marketing, advertising, operators can affect decision-making to the visibility of the mark. Once again, the external image of the trademark can also affect its value. Trademark elements include text, graphics, letters, numbers, three-dimensional marks, color combinations and sounds, regardless of these factors alone or in combination with registration, the image will become the first consumer awareness. Positioning a clear, vivid and can cause trademarks resonate in the minds of consumers, can contribute more smoothly commodity trading. Here, you probably understand why Nike designers veterans who want to send 500 copies of a stake in the company Nike trademark. Nike gained popularity with its logo inseparable, concise and beautiful symbol of engaging force always has touched people's hearts. Finally, the decision of the Trademark value of the most important factors is the company's strength. Common business enterprise strength show up did not forget to put in the promotional products, which not only expand the corporate reputation of demand but also to enhance consumer confidence. Many sports company Nike heels of a unknown small factory production of sports shoes, which is more trustworthy it? Nature is big business product! Trademark value was positively correlated with the strength of enterprises, however, affect the strength of the factors, the value of trademarks only It is one of Bale. talk about the value of trademarks on the premise that "you have to have a trademark!" Trademarks are not even more Do not say anything "trademark value" of the. If you also want to brand, it started from the registration of a trademark. Acting in valuables has 14 years of professional experience in intellectual property rights, with a first-class team and business philosophy and dedication to customer service, will be able to help your hand (Chinese shoes Network - the most authoritative and most professional Footwear News)!